#1 Content Marketing Service - Go Big with Sumo Media

Online Marketing Agency, Australian Online Marketing, Marketing Online Expert

Content Marketing Service, Expert Content & Marketing Australian Content Marketing

Content marketing is advertisements or information that has a precise topic of information and valuable content that will appeal to a predefined target audience. Like all marketing, its intent, within a spectrum of importance is to drive brand awareness, target community interaction, sales and leads or as a resource for filtering an audience into categories. A content marketing campaign is generally designed around a theme for a product or service and while carrying the over-arching theme of the business in its look and feel. You would typically use content marketing services to manage your social media management, visual marketing developments, white-paper developments, website content, blogging and, e-book development; and this contents marketing management.


Sumo Media approaches content marketing from the outset, if we are developing a website. The brand is so important and how the business wants to be recognized. Who is the target market and what do they expect from a brand of the industry in question? At Sumo Media, while we are keyword researching for the business essential targeting focus we are checking off these factors. Eg, How does a keyword typed by the businesses target avatar relate to the business factors, such as: location, target age, target income, target purchasing potential, research traffic identification and then once we have our set of elite keywords for the project we can then focus on consideration of an over-arching brand them for the business, how that would likely impact the aforementioned factors and how to appeal more to those factors. As a perfect example of this in play is Sumo Media the brand itself; The sumo represents "big", the catchphrase is "Go Big" which business owners can identify with since they want to make more money and it also impacts our business target since we are big on development so for our customers to take full advantage of us they need to spend a bit. It all starts there and the products and services that may branch out can latch onto that brand and create complimentary promotions & information.


Business owners often want to save a little and tackle some marketing content themselves. Don't do this, you could be wasting your time completely. Its not as simple as writing a blog and throwing it up on your website. It's actually quite complex and best managed from a grassroots perspective with a long term plan. Remember, google marketing is super competitive and most of page one content is there because a professional content marketer made that happen. You are likely to be competing with them. Get on-going support if you can. Another vastly popular tool for budding content marketers is Facebook boosting. While it might work, it also might be way more cost effective to market your content with a professional Facebook account and reap far better returns as well by honing those conversions more effectively. Something that you can most certainly always do, is to write blogs, since you know more about your business than anyone else and if you aren't shy, getting your personality and profile in the mix wouldn't hurt either; just make sure you get advice from your SEO tech on what to write about every week.

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Choosing a content marketing agency isn't easy!

It can literally make or break a business. So we created this "Content Marketing Bible" to help you and your agency nail it!

Content Marketing's Divine 9

Content marketing can be driven from many angles, which services interest YOU?

GOOGLE ADS - Google Ads can be managed in different ways and we can help with identifying which would be the best strategy for your business or supporting you in your desired outcomes or performance. For some businesses they just want their Google Ad to appear top of page 24/7 on a set budget and fast results, and we can help with that usually within 48 hours. Other businesses have a deeper understanding of their metrics and need support to improve that, we can help there also.
SOCIAL MEDIA - We'd love to discuss the social media marketing potential for your business. Social media can be powerful for marketing products & services and also really finds its stand out value with products or services that the target market is not actively seeking to purchase, this is where social media marketing can really cut through. Another advantage is that there's less or no competition on social media competing directly with you at any given time. Unlike Google Ads where the page is filled with competitors, a facebook feed is only likely to have yourself grabbing the attention on the topic of your business.
MARKETING SERVICES - For more information about our holistic marketing services and why Sumo Media stand out as the absolute #1, best marketing services in Australia click here...
SEARCH ENGINE OPTIMISATION - Google Ads is easy, Social Media is easy that's why its pay to play. For a professional marketer these platforms are easy to get results moving as we have seen and done it before typically. Search Engine Optimisation however... this is a craft, a battle of the best marketers. SEO is no longer a marketing format that is easy to rank with. The top 5 marketers will take 90% of the traffic for the industry/business demographic. Search takes a little time but with patience and the right marketing team optimising the search engines in your favour, it can really pay off.
WEBSITE DEVELOPMENT SERVICES - Our website development services inherently incorporate SEO. When we build your website we will at the same time structure your SEO base such that you can have a bright future of free traffic if you a) have a market there and b) continue to engage professional SEO support to nurture it. If you really want a wordpress website for some reason, we can do that or help you make changes to it but we prefer to build hard-coded websites, way cleaner, faster, media rich websites that can do anything we can dream of without weighing down the website so much in terms of site speed.
APP DEVELOPMENT - Got an app idea that's going to change the world? We don't want your idea but we do want to help you develop it and market it. We love sinking our teeth into a mock up for an app development where we really highlight the exact way it would look and feel in action. This can a) uncover issues that weren't considered and b) prepare us for a quick and more affordable app development. Our app developers are the best in the business and capable of doing anything if it's in fact possible to do. If this is your bag we literally cannot wait to participate on the project.
SOFTWARE DEVELOPMENTS - We have been developing software for about a couple of decades now and have delivered complex communications systems, CRM's, maps systems, reservation & management systems, HR and scheduling systems, invoicing systems and on and on the list goes. We can assist with a small integration to get your business process affecting more efficiently or any size major project even government level. Our software development team are critical thinkers, with diligent work ethics.
CRM DEVELOPMENTS - If you're anything like us, we prefer to build our own CRM systems and develop something custom than to pull something off the shelf and endure the frustrations of a CRM system that doesn't allow us the flexibility to manage those little details the way we want that make such a big difference to the companies, points of difference and time wasting tasks. Chat to us, lets see what we need to do to turn as many of your administrative processes into automated processes.
COMMUNICATIONS DEVELOPMENT SERVICES - Yes, we have experience with hard-coding SMS and utilising off the shelf communications products and services for international phone-lines, sip connections and PBX arrangements. We also have the skills and experience to bring the development together into a single communications framework.

Text Me My Custom Marketing Bible!

Your business and content marketing working together

Your Content Marketing Base

How content marketing comes second to your business structure


Business System

99% of business get the 1, 2, 3... the wrong way around. They launch into the market wanting:

  • Fast clicks
  • Optimise SEO later
  • When excess work comes in I'll worry about how to manage it.

Meanwhile, you are over spending on clicks because your landing pages arent converting, or being remembered, and don't have the respect of Google & Facebook so they are charging you twice as much as your top competitor!

Brand, Website & CRM

Sumo Media recommend developing world class branding, websites and incorporating a CRM as the utmost important aspect. the result?:

  • Memorable branding people return to
  • Free traffic & lead generation
  • Conversions not just clicks!
  • Social Shares
  • Company direction & reporting
  • Positioning for growth and dominance

A powerful website can launch into another city by adding a new page.

Cheaper Clicks

Now that you have your beautiful brand, your internal marketing & management systems, your fair share of free conversions from Google & Social Media, we can apply budget to the pay-per-click campaigns with confidence!

Google & Facebook both use"quality scores" on landing pages (websites). If your score is low you pay around double for every click.


  • Half price clicks
  • Free clicks
  • CRM lead generation & retention
  • Ability to scale
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& give us a call!

+61 422 279...

Core Services

Consider scaling your marketing towards these services

a plan we move closer to every day.

Content is key when it comes to visual marketing.

Getting Your Content Strategy Sorted

Our content marketing service starts with the foundations and helps your businesss' underlying story to bloom.

Which services are enhanced by content marketing management?

How do I know which SEO method is best for MY business?

The content is not the only battle when trying to engage an audience...

Afraid your blogging misses the mark?

Are you successfully marketing to the right audience? That could be your issue.

Born Unicorns

Here’s how to select your unicorn marketer and get it all right!


Finding the right marketer is tough! 100% but really only because a few big players give a bad name to many of the rest of us that toil the designs, knobs and codes all day every day. Avoid the big players, they are big because they care most for their own corporate targets. Avoid the very small as they are still learning their systems and may be stretched for applying appropriate time and energies into the right places.

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Everyone loves a specialist this is true but in today’s marketing environment it is typically NOT ideal to focus on any one sector. You need a marketing agency that has a broad vision and capabilities to match in design, PPC, SEO, Social, development & hosting. Todays market is largely managed by marketing professionals that are engaging in “omni-channel” approaches. Fall in line or fall behind.

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The truth is, marketing is generally about designing a strong base, having experienced professionals to tweak the buttons and the main thing is TESTING. Rarely will a marketer jump into a project knowing exactly what to do. The good ones don’t presume to know anything. We are essentially data analysts and we push traffic towards objectives and A/B test to see what the outcome was and if we wish to pursue that approach further or not. We wait for data and react, this is why things take time especially on small budgets.

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With more than 15 years in strategic marketing

Why Us? Sumo Media has passion to deliver high end outcomes

Marketing Expert Online, Marketing Genius, Australian Marketing Guru

Sometimes we need to pause and view the bigger picture

Marketing Service Mantras, Think Content

Don't lose sight of the end goals.

Online Marketing Angry Customer, Australian Online Marketing Assurance
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+61 422 279...

Everyone here is watching…
You’re heading for a record time on site. We want to meet you, you’re amazing!

You know what they say, happy client happy... supplyant?


Passionate marketers delivering optimum results

Instead of waiting for you to call us

We sent our homing pigeon to come grab a letter from you

Top Returns

Take Me To The Top!

Online Marketing Dominance, Australia's Best Online Marketing Agency

How do I get my marketing to the top of the organic online results

The 1904 Model

Marketing Analogy, Marketing Humour, Marketing Jokes, Funny Marketing

Dont rely on what always was and embrace new

Your content marketing is a ford from the 1900's.

Is it still reliable?

Speaking of embracing the new, here's some businesses we did content and developments for recently.

Our homing bird is now officially missing? We commissioned our snail mailer and he's leaving the content marketing department as we speak.
*if our snail disappears, suspicions will be raised.

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No one has survived at this depth of the website before due to unknown gases.

Todays Content Marketing Tip

#1 Content Marketing Tip | Experiment with funnels, whereby you display your content to a broad audience, and filter that audience into categories dependent on which actions they take or do not take. Then pay or pay again only to the audience behaving the way you wanted.

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