Sumo Media is an holistic Australian advertising firm, which means we look at advertisements for businesses as a network of possibilities rather than one platform at a time. We strive to spend first, the budget, on the advertising channel with the greatest and most immediate reward then build out on the next best aspect utilising margins from step 1 and so forth. Often the first best step is to ensure stage 1. the website is optimised for Google spiders so that the website can develop rank while stage 2. whatever it may be, is being worked; always looking for the pathway of greatest return, followed by immediacy.
Here you will learn the fundamentals of modern advertising and its omni-channel systemic functions and the semblance of order and steps which can be made to gradually steer your advertisements towards greater success. Also outlined are some common pitfalls to be mindful of as we break down each part of advertising into a format of simple and reasonable understanding to help people make better decisions when approaching their varied advertisement initiations including website development (often overlooked for it's critical contributions to the whole), Google Ads, SEO, Social Media, Print, branding and business integrations.
Scroll down to the footer and follow us on social media. We will keep you up to date with important news & updates relating to the fast paced and ever blooming options within the advertising world. Don't worry though, we won't bog you down with trashy updates. As an example of what you could expect from our critical advertising news feed 1. Google updates that you may need to execute on your website. 2. Did you know that Google Shopping now has an organic rank segment just like regular search, this is big news. Companies with products need to start optimising to gain free rank and get ahead of the pack. 3. A new CRM hits the market that we think is insane and going to help you get more from your advertisements? You'll hear about it.
Or you can read for the next…
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Commencing your Advertising journey?
It can be the easiest way to spend the most money! We created this "Digital Advertising Bible" to help you to understand the full-stack of advertisement posibilities and what's important to you.
Business Integration
99% of business get the 1, 2, 3... the wrong way around. They launch into the market wanting:
Meanwhile, you are over spending on clicks because your landing pages arent converting, or being remembered, and don't have the respect of Google & Facebook so they are charging you twice as much as your top competitor!
Sumo Media recommend developing world class branding, websites and incorporating a CRM as the utmost important aspect. the result?:
A powerful website can launch into another city by adding a new page.
Now that you have your beautiful brand, your internal marketing & management systems, your fair share of free conversions from Google & Social Media, we can apply budget to the pay-per-click campaigns with confidence!
Google & Facebook both use"quality scores" on landing pages (websites). If your score is low you pay around double for every click.
Results:
One excercise that is very easy is the phonecall for assistance to rationalise your next advertisement manouvre.
A marketing plan WITHOUT implementation of tracking is a dud
Marketing is largely analytics; if you aren't A/B testing you aren't improving.
Worried you'll choose the advertiser that gets it all wrong?
Choosing an multi-channel agency can help to see more angles.
Finding the right marketer is tough! 100% but really only because a few big players give a bad name to many of the rest of us that toil the designs, knobs and codes all day every day. Avoid the big players, they are big because they care most for their own corporate targets. Avoid the very small as they are still learning their systems and may be stretched for applying appropriate time and energies into the right places.
Read moreEveryone loves a specialist this is true but in today’s marketing environment it is typically NOT ideal to focus on any one sector. You need a marketing agency that has a broad vision and capabilities to match in design, PPC, SEO, Social, development & hosting. Todays market is largely managed by marketing professionals that are engaging in “omni-channel” approaches. Fall in line or fall behind.
Read moreThe truth is, marketing is generally about designing a strong base, having experienced professionals to tweak the buttons and the main thing is TESTING. Rarely will a marketer jump into a project knowing exactly what to do. The good ones don’t presume to know anything. We are essentially data analysts and we push traffic towards objectives and A/B test to see what the outcome was and if we wish to pursue that approach further or not. We wait for data and react, this is why things take time especially on small budgets.
Read moreWe are a multi-channel agency
The real guidance is the customised
Pick up the phone, we can help with your custom plan, for free.
Your brand is a story unfolding across all customer touch points
Test things quickly with ads
My best successes have come off the heels of failure
The way to win is to race ahead not to stop and fight
Anything that is measured and watched improves
The best marketing of all is happy clients
People don't buy goods and services they buy relations, stories and magic
I understand both sides of marketing
Use content to communicate, testimonials to build trust and email and newsletter marketing to nurture client relationships.
Optimise for voice search. ...estimate 1 billion voice searches per month and growing exponentially
The more information and visuals you provide (on GMB), the more likely they are to call or contact you online.
Everyone here is watching…
You’re heading for a record time on site. We want to meet you, you’re amazing!
Omni-channel professional Advertisers
Offered amazing advice and very knowledgeable
Just wanted to congratulate on an outstanding job
All very impressive
very skilled in growing your digital foot print
keep up the great work
Instead of waiting for you to call us
We sent our homing pigeon to come grab a letter from you
Will this really bad car analogy help you over the line to talk to us?
Is your advertising plan a little old and tired?
Let's freshen up and get things moving.
Have you seen our pigeon it never came home? We commissioned our snail and it's leaving the marketing services department as we speak.
*if our snail disappears, suspicions will be raised.
No one has survived at this depth of the website before due to unknown gases.
#1 Advertiser TIP | Our best tip in relation to advertising as a whole is to get on-board with an expert marketer, even at a small level. Open the lines of communication with a pro that can help you with those big decisions as they approach. Get advice. When that advice works, you will soon be too busy to manage any advertising yourself and you can continue your budding partnership. Ultimately, get quality advice that you trust and build the advertising journey with that team. The more you jump around the more risk you absorb. Take things step by step in a measured environment.
