Sumo Media Marketing ROI Calculator, Google Ads, SEO ROI Calculations
Marketing ROI Calculators
Enjoy the marketing ROI calculators below! People often ask us to calculate an estimate of expected return and it can be estimated and projected but it cant be confirmed. Every business marketing journey and exact ROI is going to be different, so calculating how they will go in a complex digital market can vary greatly even from one similar business to another similar business. This is due to the many variables at play, including the businesses budget and hence tech at hand/reach, initial budget to help gather data quickly, reputation, offering, capacity, value, efficiency to contact leads, rapport, follow up, enticements, competition, location, climate, industry seasonal impacts and so on.
| Total Backlinks | FREE Clicks Last 30 Days | Conversion Rate* | Monthly Sales Value | |
|---|---|---|---|---|
| You | ||||
| Competitor |
| GOOGLE ADS | Advocacy | Auto | B2B | Consumer Services | Dating & Personals | E-Commerce | Education | Employemnt Services | Finance & Insurance | Health & Medical | Home Goods | Industrial Services | Legal | Real Estate | Technology | Travel & Hospitality |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Search Campaign Averages | ||||||||||||||||
| CTR | 4.41% | 4% | 2.41% | 2.41% | 6.05% | 2.69% | 3.78% | 2.42% | 2.91% | 3.27% | 2.44% | 2.61% | 2.93% | 3.71% | 2.09% | 4.68% |
| Cost Per Click | $1.43 | $2.46 | $3.33 | $6.40 | $2.78 | $1.16 | $2.40 | $2.04 | $3.44 | $2.62 | $2.94 | $2.56 | $6.75 | $2.37 | $3.80 | $1.53 |
| Conversion Rates | 1.96% | 6.03% | 3.04% | 6.64% | 9.64% | 2.81% | 3.39% | 5.13% | 5.10% | 3.36% | 2.70% | 3.37% | 6.98% | 2.47% | 2.92% | 3.55% |
| Avg Cost Per Action | $72.96 | $40.80 | $109.54 | $96.39 | $28.84 | $41.28 | $70.80 | $39.77 | $67.45 | $77.98 | $108.89 | $75.96 | $96.70 | $95.95 | $130.14 | $43.10 |
| FACEBOOK ADS | Apparel | Auto | B2B | Beauty | Consumer Services | Education | Employemnt Services | Finance & Insurance | Fitness | Health & Medical | Home Improvement | Industrial Services | Legal | Real Estate | Retail | Technology | Travel & Hospitality |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CTR | 1.24% | 0.80% | 0.78% | 1.16% | 0.62% | 0.73% | 0.47% | 0.56% | 1.01% | 0.70% | 0.83% | 0.71% | 1.61% | 0.99% | 1.59% | 1.04% | 0.90% |
| Cost Per Click | $0.45 | $2.24 | $2.52 | $1.81 | $3.08 | $1.06 | $2.72 | $3.77 | $1.90 | $2.93 | $1.32 | $2.14 | $1.32 | $1.81 | $0.70 | $1.27 | $0.63 |
| Conversion Rates | 4.11% | 5.11% | 10.63% | 7.10% | 9.96% | 13.58% | 11.73% | 9.09% | 14.29% | 6.56% | 11.00% | 0.71% | 5.60% | 10.68% | 3.26% | 2.31% | 2.82% |
| Avg Cost Per Action | $10.95 | $43.84 | $23.71 | $25.49 | $30.92 | $7.81 | $23.19 | $41.47 | $13.30 | $44.66 | $12.00 | $301.41 | $23.57 | $16.95 | $21.47 | $54.98 | $22.34 |
While we offer a calculation tool to give people an idea of expected returns, especially if they already know certain metrics it may be incredibly useful However the factors impacting the differing results are broad, such as the business budget, reputation, previous levels of marketing work done, branding, point of difference, location, demographics in the location, patience, product or service focus and profitability outcome, admin flow, ability to convert leads, willingness to make personal marketing efforts, responsiveness, discount offers availed, availability and more...
BTW If you share the below calculators, no it won't share your data inputs
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Cost Vs Return Calculators
The Google ads and Facebook data was taken from the latest Wordstream benchmarking report. Many factors can impact the validity of these figures. The calculators will provide the most realistic outcomes when inputting data that has already been confirmed by testing. The backlinks and free clicks data was taken the same way Google gets its data. We encourage calling us to get the most accurate depiction of expectations on your specific business in your specific location, we can make suggestions for testing. Note that a large part of a good marketers role is to be scientific, A/B test, analyse and enhance, repeat.