Sumo Media is an holistic Australian digital marketing agency with a heavy favour toward web, design and SEO to help you to really embed your business at the top of the market.
We are in a marketing society now where multichannel AKA omni-channel marketing is all the spin, and it does have its validity. Omni-channel marketing is where you develop your marketing's eco system to incorporate website attraction, follow up with display ads to those users which could be on the websites they visit or their social feeds. That's the basic idea and it can branch into other facets like email marketing for example. However, don't get lost in the noise if you are just getting started. Google Ads might be, the best possible targeting for your budget and you can gain some valuable insights from its data if managed correctly. While a long sales cycle like a car yard might benefit from paying the initial $1 click to get them to the website and then another $10 on re-targeting. An emergency plumber might try the same thing and simply end up paying 11X for every lead. It comes down to testing and sometimes exhausting your Google Ads options can be the best starting point and only when that avenue is at absolute maximum saturation then ease-in some retargeting.
It never hurts to audit your Google Ads. We have audited 100's of Google Ads accounts and maybe 1% were setup to a point where there was no real comment to be added on how to improve on it. At worst you may have significant factors being overlooked which are costing you dearly. An audit is harmless, it takes about 15 minutes to execute over the phone, and you may come away with some priceless and free advice to get your ads performing better. Give us a call now and we can take you through the audit, you will just need to be logged into your AdWords’ account with pen and paper ready.
Or you can read for the next…
Average time on site 7.08 minutes
Just commencing your Google Ads journey?
Ensure Your Omni-Channels Are Considered Before You Start! We created this "Digital Marketing Bible" to help you to get your basic strategy rationalized.
Do's & Dont's With Your Ads
99% of business get the 1, 2, 3... the wrong way around. They launch into the market wanting:
Meanwhile, you are over spending on clicks because your landing pages arent converting, or being remembered, and don't have the respect of Google & Facebook so they are charging you twice as much as your top competitor!
Sumo Media recommend developing world class branding, websites and incorporating a CRM as the utmost important aspect. the result?:
A powerful website can launch into another city by adding a new page.
Now that you have your beautiful brand, your internal marketing & management systems, your fair share of free conversions from Google & Social Media, we can apply budget to the pay-per-click campaigns with confidence!
Google & Facebook both use"quality scores" on landing pages (websites). If your score is low you pay around double for every click.
Results:
Take Some Time With Us & Understand Marketing YOUR Business.
Google Ads is 30% Active & 70% Reactive
The "30%" is the setup of the account where we use what we understand. Everything afterward is test & react management.
Let's run a quick audit on your Google Ads
If you have a history with Google Ads it's a great starting point.
Finding the right marketer is tough! 100% but really only because a few big players give a bad name to many of the rest of us that toil the designs, knobs and codes all day every day. Avoid the big players, they are big because they care most for their own corporate targets. Avoid the very small as they are still learning their systems and may be stretched for applying appropriate time and energies into the right places.
Read moreEveryone loves a specialist this is true but in today’s marketing environment it is typically NOT ideal to focus on any one sector. You need a marketing agency that has a broad vision and capabilities to match in design, PPC, SEO, Social, development & hosting. Todays market is largely managed by marketing professionals that are engaging in “omni-channel” approaches. Fall in line or fall behind.
Read moreThe truth is, marketing is generally about designing a strong base, having experienced professionals to tweak the buttons and the main thing is TESTING. Rarely will a marketer jump into a project knowing exactly what to do. The good ones don’t presume to know anything. We are essentially data analysts and we push traffic towards objectives and A/B test to see what the outcome was and if we wish to pursue that approach further or not. We wait for data and react, this is why things take time especially on small budgets.
Read moreGround up marketing designed for longevity
We aren't always the "Sales Force" that we think we are
Quality sales & marketing support can change the game.
Your brand is a story unfolding across all customer touch points
Test things quickly with ads
My best successes have come off the heels of failure
The way to win is to race ahead not to stop and fight
Anything that is measured and watched improves
The best marketing of all is happy clients
People don't buy goods and services they buy relations, stories and magic
I understand both sides of marketing
Use content to communicate, testimonials to build trust and email and newsletter marketing to nurture client relationships.
Optimise for voice search. ...estimate 1 billion voice searches per month and growing exponentially
The more information and visuals you provide (on GMB), the more likely they are to call or contact you online.
Everyone here is watching…
You’re heading for a record time on site. We want to meet you, you’re amazing!
Qualified strategies
Offered amazing advice and very knowledgeable
Just wanted to congratulate on an outstanding job
All very impressive
very skilled in growing your digital foot print
keep up the great work
Instead of waiting for you to call us
We sent our homing pigeon to come grab a letter from you
Will a cheesy analogy get you over the line to call us?
Your Google Ads is Old Fashioned?
Call us today, we can help bring your ads up to date.
Have you seen our pigeon it never came home? We commissioned our snail and it's leaving the marketing services department as we speak.
*if our snail disappears, suspicions will be raised.
No one has survived at this depth of the website before due to unknown gases.
#1 Adwords Tip | Conversions conversions conversions...... tracking tracking tracking. Quality conversion tracking is key! So many Google Ads accounts are run on which data points lead to clicks and at what cost. Clicks are not the answer. 100 clicks from keyword A might result in *1 conversion @ $1000 value = $1000*. 10 clicks from keyword B might result in *2 conversions @$1500 value = $3000. Track your webmail, email, phone call leads to the keyword they derived and mark your conversion types with values. Then you can push more budget towards the keywords with the better ROI time and time again until your account is properly optimised and churning better revenues for your business.
