Australian companies understand that digital marketing is 1 of few, critical methods to attaining new business. While it may not suit every single Company, like businesses that have a very select high value market in a sector where they already know everybody, digital marketing is likely to help most companies with the right support. This webpage will help you to understand basic marketing factors a little better and perhaps rationalise what you may need and what to avoid.
Ok, you cannot expect of yourself that you can keep up with the digital world if it isn't your full-time gig. It's simply not realistic and you need help with it. There may be areas that you are great at but if you don't have the experience to see all angles of your digital environment and engage the right people to spend the time on the right tasks, then you are more than likely wasting energy, possibly money and most importantly, time. Time that could have been used more effectively and put your business on the right track much sooner. Digital marketing is easy to think you've cracked it and can do it yourself but keep in mind you are competing with the best marketers in Australia and they want your customers.
Sumo Media are not just another digital marketing firm, we are passionate about business and creating success stories for ourselves and others. We can certainly help you with the technical side but we also want to help generally. We love design and strategy and setting things up with a long term plan for your companies future performance. We work enthusiasticaly with you on a starting budget that suits you and help you to gradually scale that budget over time.
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Choosing the best digital strategy for you!
Navigating the digital marketing world! We created this "Digital Marketing Bible" to help you to get your digital strategy sorted from here on and tailored to YOU.
The digital do's and dont's
99% of business get the 1, 2, 3... the wrong way around. They launch into the market wanting:
Meanwhile, you are over spending on clicks because your landing pages arent converting, or being remembered, and don't have the respect of Google & Facebook so they are charging you twice as much as your top competitor!
Sumo Media recommend developing world class branding, websites and incorporating a CRM as the utmost important aspect. the result?:
A powerful website can launch into another city by adding a new page.
Now that you have your beautiful brand, your internal marketing & management systems, your fair share of free conversions from Google & Social Media, we can apply budget to the pay-per-click campaigns with confidence!
Google & Facebook both use"quality scores" on landing pages (websites). If your score is low you pay around double for every click.
Results:
Knowing where to start and end should be decided in the beginning.
Sometimes the easiest way to grasp your potential is to look at your competition.
You can learn a lot about your business in a 15 minute conversation with us.
Sumo can advise you on a solid marketing base
Agency's can tend to be a little one-directional, we help you to see the big picture.
Finding the right marketer is tough! 100% but really only because a few big players give a bad name to many of the rest of us that toil the designs, knobs and codes all day every day. Avoid the big players, they are big because they care most for their own corporate targets. Avoid the very small as they are still learning their systems and may be stretched for applying appropriate time and energies into the right places.
Read moreEveryone loves a specialist this is true but in today’s marketing environment it is typically NOT ideal to focus on any one sector. You need a marketing agency that has a broad vision and capabilities to match in design, PPC, SEO, Social, development & hosting. Todays market is largely managed by marketing professionals that are engaging in “omni-channel” approaches. Fall in line or fall behind.
Read moreThe truth is, marketing is generally about designing a strong base, having experienced professionals to tweak the buttons and the main thing is TESTING. Rarely will a marketer jump into a project knowing exactly what to do. The good ones don’t presume to know anything. We are essentially data analysts and we push traffic towards objectives and A/B test to see what the outcome was and if we wish to pursue that approach further or not. We wait for data and react, this is why things take time especially on small budgets.
Read moreWe will help you to understand how and why your top competitor is #1
Guidence can be better served up bold!
Some great advice from some very successful people.
Your brand is a story unfolding across all customer touch points
Test things quickly with ads
My best successes have come off the heels of failure
The way to win is to race ahead not to stop and fight
Anything that is measured and watched improves
The best marketing of all is happy clients
People don't buy goods and services they buy relations, stories and magic
I understand both sides of marketing
Use content to communicate, testimonials to build trust and email and newsletter marketing to nurture client relationships.
Optimise for voice search. ...estimate 1 billion voice searches per month and growing exponentially
The more information and visuals you provide (on GMB), the more likely they are to call or contact you online.
Everyone here is watching…
You’re heading for a record time on site. We want to meet you, you’re amazing!
Qualified and holistic approach
Offered amazing advice and very knowledgeable
Just wanted to congratulate on an outstanding job
All very impressive
very skilled in growing your digital foot print
keep up the great work
Instead of waiting for you to call us
We sent our homing pigeon to come grab a letter from you
How does your digital agency stack up?
Is your digital marketing agency not keeping up with your requirements?
95% of web pages never get traffic. So, essentially, not many get it right; which is great, because YOU CAN.
Have you seen our pigeon? We sent our homing snail and it's leaving the marketing services department as we speak.
*if sniggles disappears, we will need to ask questions.
No one has survived at this depth of the website before due to unknown gases.
#1 Digital Marketing Tip | The very best thing you can do for your marketing is to ask for an audit of your business & market from an holistic marketing professional. Stay flexible as one thing may not work but another works wonders.
