Content marketing is advertisements or information that has a precise topic of information and valuable content that will appeal to a predefined target audience. Like all marketing, its intent, within a spectrum of importance is to drive brand awareness, target community interaction, sales and leads or as a resource for filtering an audience into categories. A content marketing campaign is generally designed around a theme for a product or service and while carrying the over-arching theme of the business in its look and feel. You would typically use content marketing services to manage your social media management, visual marketing developments, white-paper developments, website content, blogging and, e-book development; and this contents marketing management.
Sumo Media approaches content marketing from the outset, if we are developing a website. The brand is so important and how the business wants to be recognized. Who is the target market and what do they expect from a brand of the industry in question? At Sumo Media, while we are keyword researching for the business essential targeting focus we are checking off these factors. Eg, How does a keyword typed by the businesses target avatar relate to the business factors, such as: location, target age, target income, target purchasing potential, research traffic identification and then once we have our set of elite keywords for the project we can then focus on consideration of an over-arching brand them for the business, how that would likely impact the aforementioned factors and how to appeal more to those factors. As a perfect example of this in play is Sumo Media the brand itself; The sumo represents "big", the catchphrase is "Go Big" which business owners can identify with since they want to make more money and it also impacts our business target since we are big on development so for our customers to take full advantage of us they need to spend a bit. It all starts there and the products and services that may branch out can latch onto that brand and create complimentary promotions & information.
Business owners often want to save a little and tackle some marketing content themselves. Don't do this, you could be wasting your time completely. Its not as simple as writing a blog and throwing it up on your website. It's actually quite complex and best managed from a grassroots perspective with a long term plan. Remember, google marketing is super competitive and most of page one content is there because a professional content marketer made that happen. You are likely to be competing with them. Get on-going support if you can. Another vastly popular tool for budding content marketers is Facebook boosting. While it might work, it also might be way more cost effective to market your content with a professional Facebook account and reap far better returns as well by honing those conversions more effectively. Something that you can most certainly always do, is to write blogs, since you know more about your business than anyone else and if you aren't shy, getting your personality and profile in the mix wouldn't hurt either; just make sure you get advice from your SEO tech on what to write about every week.
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Choosing a content marketing agency isn't easy!
It can literally make or break a business. So we created this "Content Marketing Bible" to help you and your agency nail it!
Your business and content marketing working together
99% of business get the 1, 2, 3... the wrong way around. They launch into the market wanting:
Meanwhile, you are over spending on clicks because your landing pages arent converting, or being remembered, and don't have the respect of Google & Facebook so they are charging you twice as much as your top competitor!
Sumo Media recommend developing world class branding, websites and incorporating a CRM as the utmost important aspect. the result?:
A powerful website can launch into another city by adding a new page.
Now that you have your beautiful brand, your internal marketing & management systems, your fair share of free conversions from Google & Social Media, we can apply budget to the pay-per-click campaigns with confidence!
Google & Facebook both use"quality scores" on landing pages (websites). If your score is low you pay around double for every click.
Results:
a plan we move closer to every day.
Content is key when it comes to visual marketing.
Our content marketing service starts with the foundations and helps your businesss' underlying story to bloom.
The content is not the only battle when trying to engage an audience...
Are you successfully marketing to the right audience? That could be your issue.
Finding the right marketer is tough! 100% but really only because a few big players give a bad name to many of the rest of us that toil the designs, knobs and codes all day every day. Avoid the big players, they are big because they care most for their own corporate targets. Avoid the very small as they are still learning their systems and may be stretched for applying appropriate time and energies into the right places.
Read moreEveryone loves a specialist this is true but in today’s marketing environment it is typically NOT ideal to focus on any one sector. You need a marketing agency that has a broad vision and capabilities to match in design, PPC, SEO, Social, development & hosting. Todays market is largely managed by marketing professionals that are engaging in “omni-channel” approaches. Fall in line or fall behind.
Read moreThe truth is, marketing is generally about designing a strong base, having experienced professionals to tweak the buttons and the main thing is TESTING. Rarely will a marketer jump into a project knowing exactly what to do. The good ones don’t presume to know anything. We are essentially data analysts and we push traffic towards objectives and A/B test to see what the outcome was and if we wish to pursue that approach further or not. We wait for data and react, this is why things take time especially on small budgets.
Read moreWith more than 15 years in strategic marketing
Sometimes we need to pause and view the bigger picture
Don't lose sight of the end goals.
Your brand is a story unfolding across all customer touch points
Test things quickly with ads
My best successes have come off the heels of failure
The way to win is to race ahead not to stop and fight
Anything that is measured and watched improves
The best marketing of all is happy clients
People don't buy goods and services they buy relations, stories and magic
I understand both sides of marketing
Use content to communicate, testimonials to build trust and email and newsletter marketing to nurture client relationships.
Optimise for voice search. ...estimate 1 billion voice searches per month and growing exponentially
The more information and visuals you provide (on GMB), the more likely they are to call or contact you online.
Everyone here is watching…
You’re heading for a record time on site. We want to meet you, you’re amazing!
You know what they say, happy client happy... supplyant?
Offered amazing advice and very knowledgeable
Just wanted to congratulate on an outstanding job
All very impressive
very skilled in growing your digital foot print
keep up the great work
Instead of waiting for you to call us
We sent our homing pigeon to come grab a letter from you
Dont rely on what always was and embrace new
Your content marketing is a ford from the 1900's.
Is it still reliable?
Our homing bird is now officially missing? We commissioned our snail mailer and he's leaving the content marketing department as we speak.
*if our snail disappears, suspicions will be raised.
No one has survived at this depth of the website before due to unknown gases.
#1 Content Marketing Tip | Experiment with funnels, whereby you display your content to a broad audience, and filter that audience into categories dependent on which actions they take or do not take. Then pay or pay again only to the audience behaving the way you wanted.
