SEO is the act of honing your website and its connections, such that search engines, such as Google, can correctly track what it acheives for the user in relation to resolving their queries and engagement levels compared to the other competing websites.
SEO is essentially 1. Creating engaging general content which assists the user to gain accurate and useful information 2. Expanding on that content to reach smaller and more defined audiences with blogs 3. Backing up this good work with links on and off the website to help draw traffic to the appropriate pages for the users optimum web surfing experience.
Yes, SEO is getting a harder as time goes on and more Companies have had the time to develop a well honed and embedded strategy but it doesn't mean it's dead at all. You do need to work with a professional and you will need to be more patient for the keywords with a higher competition base but SEO is alive and well and opportunity is still rife!
Or you can read for the next…
Average time on site 7.08 minutes
Just commencing your SEO journey?
It's a big step as most are aware, it takes a little time! We created this "SEO Agency Bible" to help you to get your basic strategy rationalised.
Do's & Don'ts
99% of business get the 1, 2, 3... the wrong way around. They launch into the market wanting:
Meanwhile, you are over spending on clicks because your landing pages arent converting, or being remembered, and don't have the respect of Google & Facebook so they are charging you twice as much as your top competitor!
Sumo Media recommend developing world class branding, websites and incorporating a CRM as the utmost important aspect. the result?:
A powerful website can launch into another city by adding a new page.
Now that you have your beautiful brand, your internal marketing & management systems, your fair share of free conversions from Google & Social Media, we can apply budget to the pay-per-click campaigns with confidence!
Google & Facebook both use"quality scores" on landing pages (websites). If your score is low you pay around double for every click.
Results:
Do you understand these 6 core SEO functions, really?
We are data analysts first, and SEO manipulaters second.
SEO is not just blogging out of your knowledge. You need to feed the market what they are asking for.
Let's hit your SEO on the head.
The businesses that nail their SEO, dominate.
Finding the right marketer is tough! 100% but really only because a few big players give a bad name to many of the rest of us that toil the designs, knobs and codes all day every day. Avoid the big players, they are big because they care most for their own corporate targets. Avoid the very small as they are still learning their systems and may be stretched for applying appropriate time and energies into the right places.
Read moreEveryone loves a specialist this is true but in today’s marketing environment it is typically NOT ideal to focus on any one sector. You need a marketing agency that has a broad vision and capabilities to match in design, PPC, SEO, Social, development & hosting. Todays market is largely managed by marketing professionals that are engaging in “omni-channel” approaches. Fall in line or fall behind.
Read moreThe truth is, marketing is generally about designing a strong base, having experienced professionals to tweak the buttons and the main thing is TESTING. Rarely will a marketer jump into a project knowing exactly what to do. The good ones don’t presume to know anything. We are essentially data analysts and we push traffic towards objectives and A/B test to see what the outcome was and if we wish to pursue that approach further or not. We wait for data and react, this is why things take time especially on small budgets.
Read moreWe will help you to understand how and why your top SEO competitor is #1
Mentorship comes and goes in life
We need to grasp these concepts and build them into our business' foundations.
Your brand is a story unfolding across all customer touch points
Test things quickly with ads
My best successes have come off the heels of failure
The way to win is to race ahead not to stop and fight
Anything that is measured and watched improves
The best marketing of all is happy clients
People don't buy goods and services they buy relations, stories and magic
I understand both sides of marketing
Use content to communicate, testimonials to build trust and email and newsletter marketing to nurture client relationships.
Optimise for voice search. ...estimate 1 billion voice searches per month and growing exponentially
The more information and visuals you provide (on GMB), the more likely they are to call or contact you online.
Everyone here is watching…
You’re heading for a record time on site. We want to meet you, you’re amazing!
Qualified and professional SEO approach
Offered amazing advice and very knowledgeable
Just wanted to congratulate on an outstanding job
All very impressive
very skilled in growing your digital foot print
keep up the great work
Instead of waiting for you to call us
We sent our homing pigeon to come grab a letter from you
SEO moves pretty quick. Googles algorithms change frequently.
Is your SEO old fashioned?
Talk to us about how to mdernise your SEO.
Have you seen our pigeon it never came home? We commissioned our snail and it's leaving the marketing services department as we speak.
*if our snail disappears, suspicions will be raised.
No one has survived at this depth of the website before due to unknown gases.
#1 Digital Marketing Tip | The firmest advice we can give is to GET PROFESSIONAL SEO ADVICE. Most businesses we speak to do not understand their marketing options, often they are fearful of taking on the new. Let us help you to understand your SEO market first and then make informed decisions and whether it makes good business sense to commence with it. Advice is free.....
