Sumo Media have been developing high end websites for nearly 2 decades. We don't mess around. We hard-code our websites so that our clients enjoy the best, not only aesthetically, but technically and in terms of it's reputation with Google and other search engines. Most websites (statistically actually 94% of websites) never see the light of day at all ever in terms of organic traffic. There are some absolute do's & don'ts with website development if you want your website to be more than just a business card you ask people to look at.
There is a trend in the market towards template built websites, you know the ones. They have their advantages, they are easy to build, require little design input since the templates are designed for you and they can be a seemingly easy entry point to self managing your website after it's built by a professional, but take caution! The maintenance issues you may encounter are; slower loading speed for users since the website may be carrying "weighty" plugins and not to mention components of the platform builder itself, you will be required to update all your plugins periodically and when doing so your website can/will BREAK meaning you will need to get pro support to fix it, you may-well tend to a steady stream of malicious attack attempts with hackers trying to circumvent these plugins, the plugin developers are relatively unknown and developers will literally add any plugin that helps them get the job done. All this may seem like fear mongering of sorts but it's really not, the horror is in the reality itself, there's no colourful language here. At Sumo Media we hard-code websites so you have a clean set of codes with nothing else attached, just a page of codes on a secure server. Your website will be clean and fast, flexible for future change and integrations, hacker-free, update-free, general maintenance-free and we can even help you with a "quick-drop" folder to drop your written or video blogs into a folder to instantly publish live to your website. Or anything else you may want, it's really unlimited. Having said all of that, if you desire or already have WordPress we can help there too.
"Webpage" is the key term here. Each page of your website (except the contact page since that is kind of considered the end of the road) should have it's own purpose for Search Engine Optimisation if free marketing on the front page of Google is important to you. Ask yourself, how does Google know if the page I have displayed to a user has value for that user? The value is in their level of engagement, which Google measures with time-on-page and then affirming that that time on page was time spent ingesting the pages content, and so Google will allocate that time spent on the page to record, if the user clicks through to something else. The user clicking through also exposes that your page was informative and helped that user to expand on their original query. Google wants web-surfing behaviour, just like any tech giant, they want you there longer. Having a "wide" website helps Google with that adgenda to keep people surfing useful information. The beauty of the internet, really! So you need relevant content that Googles spiders can also understand otherwise it may never make it to the correct set of eyeballs, and flop sadly. Each page should be useful to Google searchers and be better than your number 1 competitors best page of type, and you don't want pages that offer no value or do not absorb clicks to another page. If you can get all the foundations with keyword strategy in line with SEO & Google Ad research, it will make your marketing much easier and more cost effective moving forward.
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Want a Website That's Best In Market?
Choosing the right marketing pathway can be tough! We created this "Web Designer Bible" to help you to get your base marketing rationalised.
Common Do's & Dont's With Business Marketing
99% of business get the 1, 2, 3... the wrong way around. They launch into the market wanting:
Meanwhile, you are over spending on clicks because your landing pages arent converting, or being remembered, and don't have the respect of Google & Facebook so they are charging you twice as much as your top competitor!
Sumo Media recommend developing world class branding, websites and incorporating a CRM as the utmost important aspect. the result?:
A powerful website can launch into another city by adding a new page.
Now that you have your beautiful brand, your internal marketing & management systems, your fair share of free conversions from Google & Social Media, we can apply budget to the pay-per-click campaigns with confidence!
Google & Facebook both use"quality scores" on landing pages (websites). If your score is low you pay around double for every click.
Results:
Let's Find a Strategy for You.
Your website can be your marketing, sales, delivery & support engine
Your website is likely to be your first & last impression on consumers.
Marketing step 1 is choosing an AGENCY that can support your growth.
Specialists can't see the peripheral market.
Finding the right marketer is tough! 100% but really only because a few big players give a bad name to many of the rest of us that toil the designs, knobs and codes all day every day. Avoid the big players, they are big because they care most for their own corporate targets. Avoid the very small as they are still learning their systems and may be stretched for applying appropriate time and energies into the right places.
Read moreEveryone loves a specialist this is true but in today’s marketing environment it is typically NOT ideal to focus on any one sector. You need a marketing agency that has a broad vision and capabilities to match in design, PPC, SEO, Social, development & hosting. Todays market is largely managed by marketing professionals that are engaging in “omni-channel” approaches. Fall in line or fall behind.
Read moreThe truth is, marketing is generally about designing a strong base, having experienced professionals to tweak the buttons and the main thing is TESTING. Rarely will a marketer jump into a project knowing exactly what to do. The good ones don’t presume to know anything. We are essentially data analysts and we push traffic towards objectives and A/B test to see what the outcome was and if we wish to pursue that approach further or not. We wait for data and react, this is why things take time especially on small budgets.
Read moreWant Your Marketing Broadly Considered & Accurate?
Start Today With a Foot in The Right Direction
The Careful & Holistic Website & Marketing Strategists.
Your brand is a story unfolding across all customer touch points
Test things quickly with ads
My best successes have come off the heels of failure
The way to win is to race ahead not to stop and fight
Anything that is measured and watched improves
The best marketing of all is happy clients
People don't buy goods and services they buy relations, stories and magic
I understand both sides of marketing
Use content to communicate, testimonials to build trust and email and newsletter marketing to nurture client relationships.
Optimise for voice search. ...estimate 1 billion voice searches per month and growing exponentially
The more information and visuals you provide (on GMB), the more likely they are to call or contact you online.
Everyone here is watching…
You’re heading for a record time on site. We want to meet you, you’re amazing!
Qualified Support at Every Stage
Offered amazing advice and very knowledgeable
Just wanted to congratulate on an outstanding job
All very impressive
very skilled in growing your digital foot print
keep up the great work
Instead of waiting for you to call us
We sent our homing pigeon to come grab a letter from you
Will a corny analogy get you over the line to call us??
Your Website is Old Fashioned
Call us today, we can help bring your website up to date.
Have you seen our pigeon it never came home? We commissioned our snail and it's leaving the marketing services department as we speak.
*if our snail disappears, suspicions will be raised.
No one has survived at this depth of the website before due to unknown gases.
#1 Web Design Tip | As the business owner you may already be aware of your higher value portion of market, so of course you want to focus on that more if it makes sense when incoporating all factors such as competition levels, volume of prospects etc. So once you have sorted the "higher value for you" market you can build the periphery of your website with a focus on that but it doesn't have to be your home page. For example a car yard may have better returns on new cars but a bigger market on used cars. The front page focus should not be decisive on which the business prefers to promote, let the audience choose. But you may like to consider a heavier emphasis on first stage SEO developments towards the side of your business destined for bigger returns. An expert SEO technician will be able to sort through the noise and pop up with a select and qualified strategy for your website.
