It's quite daunting, for small business owners to navigate the internet marketing environment and implement the best solutions for their business. Many, find themselves preferring to try things themselves and perhaps assign a very small budget to outsourced internet marketing services. This is great but rarely will it be truly effective. The fact is, if someone in your market is interested in your service, it is actually likely that "the machine" (the internet and all its glorious affiliates) are aware of this and all of a sudden your lead gets absorbed by the businesses that are properly across their internet marketing strategy.
Sumo Media recommend opening a discussion with us so that we can explain your market to you and help you to identify the types of marketing that will work best for your business. Every business is different and not just in reference to your businesses products & services. Many factors are at play which will differentiate the outcome for one business compared to another. For example, the business reputation, any previous internet marketing agency impact, the business' ability to close leads, the business follow system, the budget, locations, prices, point of difference, customer service.... it goes on and on. But we can quickly and easily deshroud the mystery around your business best form of attack in a 15 minute phonecall and offer you a strategy to lean on for the coming years to help you develop your internet marketing step by step.
Maximum impact could be derived from a number of ways and depends often and largely on budget, time allowance and your per sale value. For a new business with very few customers it could well be best to start with Google Ads to invest in some more immediate leads to help you get your basic revenue flowing in and paying for this first step. It would be wise to invest next in SEO which will take a little longer to develop returns to your website and as that is developing over time, you are working in business systems to capitalise on return customers. Now as your business starts to bloom you can commence some social media to really get your brand out there and educate people about the great points of difference you have established over time and when you are now ready to absorb critical feedback from the public. There's more to it but this is a basic spin on a small business plan of attack that may or may not suit your business. A business that's been around longer might see phenomenal benefit from improving their marketing/customer-service analytics and powering-up their sales, follow up and re-touch channels and taking a leap with a new, bright and bushy-tailed marketing agency that really knows their stuff, to help them dominate their market or expand it geographically.
Or you can read for the next…
Average time on site 7.08 minutes
Want a free internet marketing strategy!
Why not? We are here to help and really love to do that. The following "Internet Marketing Bible" will help you to drop us a little bit of feedback on where your head's at!
Business process combining internet marketing
99% of business get the 1, 2, 3... the wrong way around. They launch into the market wanting:
Meanwhile, you are over spending on clicks because your landing pages arent converting, or being remembered, and don't have the respect of Google & Facebook so they are charging you twice as much as your top competitor!
Sumo Media recommend developing world class branding, websites and incorporating a CRM as the utmost important aspect. the result?:
A powerful website can launch into another city by adding a new page.
Now that you have your beautiful brand, your internal marketing & management systems, your fair share of free conversions from Google & Social Media, we can apply budget to the pay-per-click campaigns with confidence!
Google & Facebook both use"quality scores" on landing pages (websites). If your score is low you pay around double for every click.
Results:
A plan we could strive towards step by step.
Marketing on the internet doesn't have to be too confusing for a newby.
Our team will review your business and advise you on the best plan of attack for you marketing strategy.
Sumo can advise you on a solid marketing base
So your marketing has a better future...
Finding the right marketer is tough! 100% but really only because a few big players give a bad name to many of the rest of us that toil the designs, knobs and codes all day every day. Avoid the big players, they are big because they care most for their own corporate targets. Avoid the very small as they are still learning their systems and may be stretched for applying appropriate time and energies into the right places.
Read moreEveryone loves a specialist this is true but in today’s marketing environment it is typically NOT ideal to focus on any one sector. You need a marketing agency that has a broad vision and capabilities to match in design, PPC, SEO, Social, development & hosting. Todays market is largely managed by marketing professionals that are engaging in “omni-channel” approaches. Fall in line or fall behind.
Read moreThe truth is, marketing is generally about designing a strong base, having experienced professionals to tweak the buttons and the main thing is TESTING. Rarely will a marketer jump into a project knowing exactly what to do. The good ones don’t presume to know anything. We are essentially data analysts and we push traffic towards objectives and A/B test to see what the outcome was and if we wish to pursue that approach further or not. We wait for data and react, this is why things take time especially on small budgets.
Read moreSumo Media are backed by a team of software developers
What do YOU think of these thought starters?
We'd love to help you to reach those bigger goals.
Your brand is a story unfolding across all customer touch points
Test things quickly with ads
My best successes have come off the heels of failure
The way to win is to race ahead not to stop and fight
Anything that is measured and watched improves
The best marketing of all is happy clients
People don't buy goods and services they buy relations, stories and magic
I understand both sides of marketing
Use content to communicate, testimonials to build trust and email and newsletter marketing to nurture client relationships.
Optimise for voice search. ...estimate 1 billion voice searches per month and growing exponentially
The more information and visuals you provide (on GMB), the more likely they are to call or contact you online.
Everyone here is watching…
You’re heading for a record time on site. We want to meet you, you’re amazing!
Happy clients happy life
Offered amazing advice and very knowledgeable
Just wanted to congratulate on an outstanding job
All very impressive
very skilled in growing your digital foot print
keep up the great work
Instead of waiting for you to call us
We sent our homing pigeon to come grab a letter from you
Is your internet marketing service model a little old?
Keep up with the times?
94.3% of internet sites are old and don't get any traffic at all. Don't let it be yours.
Have you seen our pigeon it never came home? We commissioned our snail and it's leaving the internet services department as we speak.
*if our snail disappears, suspisions will be raised.
No one has survived at this depth of the website before due to unknown gases.
#1 Internet Marketing Tip | To successfully manage internet marketing, you need a qualified strategy or you will get lost in a sea of possibility but little in terms of progressive and valuable action. It's an ever-growing and complex world that can be a wonderful tool for nearly any business to thrive from if managed correctly.
